Purchases

Chevy's Dinner:
::i chose this restaurant because my boyfriend and I have eaten there before and liked it. we had a good experience and the food was good too.
::i like the atompshere of the restaurant. its colorful and fun, and as we all know, i like color and I am a huge chatterbox and am fun. the ads are always so funny and eye-catching, they really stick with me.
:: the product should be advertised in a way that is not confusing or rude to other competition. i never found these ads to do that. they never show comparisons to other Mexican restaurants and bash them.

Expensive Dress for Easter:
::I chose this dress because after a day's worth of shopping, i found a dress that was nice, not too too expensive, and that fit the occasion. I do not let employees or sales people affect my decisiosn, despite their efforts.
:: I thought the dress really fit my persona. I have a very specific type of clothing I wear, quality, trendy, but not provacative. Especially for Church, the dress really fit with the way I tend to dress, conservative.
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Advertisers use short quick slogans, brand names, images, and expereinces that help remind consumers of their product. it should resonate in the mind of the consumer (called product positioning) and communicate the benfits of the product and why the customer should buy it in particular.
::I think advertising in a pure sense should not be manipulative. It should be convincing, but it should not forcefully and unethically show images of competition and bash on others. I believe advertising should speak for the product itself (its definition) instead of focusing on why others are so bad, which manipulates consumers into overlooking flaws in the product just to say bigger flaws in its competitors.
::i think there should be a standard where competitors brands should not be explicitly shown in comercials. i think if they do, consent of the other brand should be received. i think there should be no collusion between competition to manipulate the market or divide the market using co-branding and advertising. I think advertisiments should never bash others explicity. if one brand really feels superior to the other, the product should speak for itself!